A poem via the New Yorker
AF for Topshop
AF for Topshop upon their opening in Chicago, September 2011. Photos by Jon Shaft, Lynnette Astaire, Tyler Curtis.
The Fear
We can smell it, Reed. There are so many things wrong with the following email that I, and many others, received this AM.
1. Creepy intro, dude
2. Oh, hello, Qwikster. Let this be a lesson in how NOT to announce a name change
3. "I know that logo will grow on me over time, but still, it is hard." This is not a famine, dude. Do not pander to us about Netflix
Over it. Folks, it is all about clarity when it comes to messaging. I wish there were a better alternative -- media companies, the bell has sounded, get to it, you've got customers.
Below, today's ill-advised Netflix/Qwikster email:
AF for Hyatt Spas
I started working as a consultant for Hyatt at the end of 2007; my first job for Hyatt's former VP of Spa, Gordon Tareta, was to refine the Izumi spa menu. After two years, this is what I had accomplished for his team:
